Consumer Vs. Enterprise: Selecting The Right Mobile Device For Your Retail Store


Most consumers still prefer to purchase products in a physical store. Today’s in-store experience largely hinges on the effectiveness of the retailer’s mobile strategy. That strategy may include one of three technology options:

  • Enterprise handheld mobile devices specifically built for retail environments;
  • Less expensive consumer devices such as smartphones; and
  • “Bring Your Own Device,” in which store associates provide their own smartphones and tablets to assist shoppers with questions and concerns.

This e-book explores variables of each option, from productivity and cost to overall performance, and reveals why enterprise devices trump all other devices and give the best bang for your buck.

Complete the form below to find out how to choose the appropriate device for your in-store customer experience.


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