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Consumer-To-Business Retailing: The New Imperative For Omnichannel Success

Converged retailing — or c-tailing™ — is providing the tools for retailers to develop more personal relationships with consumers, seamlessly across all channels.

By personalizing promotions, both in-store and online, retailers are enhancing their loyalty programs and creating larger baskets. For example, using personalized communications, a Fortune 500 retailer recently gained 44 million loyalty members, each delivering an average basket size 40% larger than non-loyalty members.

This Executive Brief reveals insights gathered by Retail Systems Research (RSR) in its 2012 omnichannel report, including 4 barriers to achieving omnichannel success.

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