As apparel retailing moves further into online and mobile channels, CGC (consumer-generated content) — particularly reviews talking about “fit” and “comfort” — have become vital sales aids. When CGC is present, U.S. apparel retailers see a 138% lift in conversions and a 156% increase in revenue.
Apparel shoppers also are willing to share their thoughts with just a bit of prompting: 78% of reviews are garnered via post-interaction emails. Learn more about how to sew up clothing sales by trying this infographic from Bazaarvoice on for size.
Source: Bazaarvoice
