Engaging your audience at just the right place and time has always been key to strong customer relationships. 2020 upped the ante in a huge way, with consumer expectations for convenient, personalized experiences accelerating like never before.
Along with new consumer demand, the alignment of technical and privacy advances has ushered in the rise of geofencing as an essential technology. Leaders are investing in great experiences, and the smartest brands are going to capitalize on this opportunity to leverage geofencing to supercharge engagement and improve operations.
In this guide, you’ll find out:
- The basics of geofencing;
- How to bring together your geofencing team; and
- How to choose the right geofencing platform.