With more than half of global consumers desiring an online assistant to engage with as they browse products, more retailers are answering the call this holiday season by using their best customers, or “brand advocates,” as virtual shopping assistants.
Shoppers frequently turn to brand advocates for gifting advice, since advocates already own many of the brand’s products, and 55% of advocates report that they are asked “often” or “a lot” to narrow a shopper’s purchasing decision. Since brand advocates are not full-time employees but rather passionate fans promoting a brand they love, 73% feel their role is very important during the holiday season.
This infographic from Needle gives insight into brand advocates’ conversations with holiday shoppers, and shares the top advocate-assisted purchases during the season.
Source: Needle.
