Brick-and-mortar retailers need a new approach to engaging customers. The future of shopping will rely on the same interactivity, optimization and analytics that ecommerce websites have. Luckily, stores have access to incredibly valuable data, and with the right integrated technologies, can drive more visits, larger basket size and increased purchase frequency while building customer loyalty.
In this E-book, you’ll learn how to think with a digital mindset and:
- Leverage owned data to improve the customer experience;
- Deploy targeted content to drive the customer journey;
- Properly integrate social, touch technology and programmatic ads; and
- Mitigate risk and keep collected personal data secure.
