As the school year kicks off, parents are unsettled regarding spending. In fact, a sample of 600,000 conversations on Facebook, Twitter and other social networks confirmed that parents’ morale declined due to the stress of spending hundreds of dollars on new materials for their children. Advertising played a significant role in this dissent, as parent sentiment decreased significantly when viewing commercials that reminded them that the school year was beginning soon, according to analysis from SAP. However, parent sentiment was 88% more positive when commercials and advertisements were paired with relevant deals. This infographic, courtesy of SAP, shares insights into how retailers can time promotions and marketing campaigns based on customer sentiment and spending patterns.
As the school year kicks off, parents are unsettled regarding spending. In fact, a sample of 600,000 conversations on Facebook, Twitter and other social networks confirmed that parents’ morale declined due to the stress of spending hundreds of dollars on new materials for their children. Advertising played a significant role in this dissent, as parent sentiment decreased significantly when viewing commercials that reminded them that the school year was beginning soon, according to analysis from SAP. However, parent sentiment was 88% more positive when commercials and advertisements were paired with relevant deals. This infographic, courtesy of SAP, shares insights into how retailers can time promotions and marketing campaigns based on customer sentiment and spending patterns.
