The majority (75%) of Americans own smartphones, according to comScore research. And by 2018, there will be 2.73 billion smartphone users worldwide, as noted by eMarketer.
But overall, retailers are not successfully engaging mobile users. Through an online assessment, 41% of retailers learned that their mobile strategy “needs some work.” This infographic, courtesy of Salesforce, outlines key findings from the assessment, and provides best practices to help businesses make the grade in mobile.
The majority (75%) of Americans own smartphones, according to comScore research. And by 2018, there will be 2.73 billion smartphone users worldwide, as noted by eMarketer.
But overall, retailers are not successfully engaging mobile users. Through an online assessment, 41% of retailers learned that their mobile strategy “needs some work.” This infographic, courtesy of Salesforce, outlines key findings from the assessment, and provides best practices to help businesses make the grade in mobile.
Source: Salesforce
