Because today’s consumers are using multiple channels to research, browse and buy, today’s leading retailers must meet them at their channels of choice and enable efficient, convenient and consistent cross-channel activities.
In a new white paper, Aberdeen Group is providing direction for retailers looking to engage today’s shoppers. Titled: Analyst Insight: Customer-Centric Retailing 101 – Customer Intelligence and Engagement Strategies, this in-depth research report investigates the state of customer-centricity within 100 retail organizations.
The paper examines how these companies use customer intelligence and engagement to create a superior shopping experience for their customers and deliver superior results on the top and bottom line.
Specific topics include:
- Key pressures driving customer centricity
- Best-in-Class approaches and strategies
- Essential process, organizational and management capabilities
- Enabling technologies and assets
- Specific recommendations and takeaways
Complete the form below to download a complimentary copy of: Analyst Insight: Customer-Centric Retailing 101 – Customer Intelligence and Engagement Strategies, courtesy of Epicor.