Amazon Leads Branded Keywords For Online Search

Virtually all (97%) of the search traffic coming to the top 100 online sites is branded, with the top 10 list of branded keywords led by — you guessed it — Amazon. Other retailers in the top 10 include: eBay, Walmart, Home Depot, Target, Nordstrom and Best Buy.

Other key trends revealed in this infographic from SimilarWeb:

  • Consumers Seeking Distraction: “Fidget spinner” is the most popular non-branded product search for 2017 in all retail categories;
  • The Power Of Yeezy: Traffic to was 2X higher during the launch cycle for new Yeezy sneakers; and
  • iPhone Outpaces Galaxy: The volume of traffic into from searches related to iPhone is 3.6X the volume of searches for Galaxy phones.

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IG SimilarWeb 8.22.17

Source: SimilarWeb

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