Virtually all (97%) of the search traffic coming to the top 100 online sites is branded, with the top 10 list of branded keywords led by — you guessed it — Amazon. Other retailers in the top 10 include: eBay, Walmart, Home Depot, Target, Nordstrom and Best Buy.
Other key trends revealed in this infographic from SimilarWeb:
- Consumers Seeking Distraction: “Fidget spinner” is the most popular non-branded product search for 2017 in all retail categories;
- The Power Of Yeezy: Traffic to Adidas.com was 2X higher during the launch cycle for new Yeezy sneakers; and
- iPhone Outpaces Galaxy: The volume of traffic into Amazon.com from searches related to iPhone is 3.6X the volume of searches for Galaxy phones.
Source: SimilarWeb
