Retail TouchPoints made its debut in 2008, the same year that the world lurched into what came to be known as the Great Recession — and there’s hardly been a dull moment in the decade since. A data revolution has accelerated the pace of change while providing new solutions to help retailers reach their target consumers on a more personalized, one-to-one level. As smartphones have saturated the environment, retailers are being challenged to deliver consistent brand experiences across every touch point of the shopping journey.
This 10th Anniversary Yearbook looks back at the major trends and technology advances that have made 2008 to 2018 a true decade of change. In addition to year-by-year highlights, you’ll find:
- 10 years of retail sales growth;
- E-Commerce’s expanding share;
- The march of mobile commerce;
- The social media explosion (complete with timeline); and
- Amazon’s growth and impact.
