94% of Shoppers Feel Small Businesses Affect Their Lives

Small businesses are the backbone of the U.S., and 94% of Americans say small businesses have an impact on their lives. Supporting these companies makes 55% of shoppers feel helpful, 50% feel connected and 32% feel proud.

Convenience stores are one of the top five small businesses shoppers couldn’t live without, a sentiment that may help them succeed despite inflation. Even though 65% of shoppers expect inflation to impact their spending habits this year, 70% will support their favorite small businesses no matter what happens.

Learn more about American’s views on small businesses in this infographic from Constant Contact.

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