Advertisement

90% of B2B Buying Decisions Influenced by Reviews

Testimonials and other types of positive customer feedback are powerful conversion tools not just for business-to-consumer sites but also for B2B sales: 90% of B2B buying decisions are influenced by reviews, so they should be prominently featured. Other tips for maximizing B2B conversion include:

  • Customize images: Using stock photos won’t boost engagement, so if images aren’t conveying your value proposition, replace them with custom ones that do;
  • Use a virtual assistant: 44% of people say live chat is the most important feature a site can offer to boost conversions; and
  • Use video embed best practices: If you’re embedding videos from YouTube, remove “related videos” at the end so prospective customers don’t watch other companies’ videos via your site.

Review all 16 conversion optimization recommendations in this infographic from Session Media.

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: