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90% of B2B Buying Decisions Influenced by Reviews

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Testimonials and other types of positive customer feedback are powerful conversion tools not just for business-to-consumer sites but also for B2B sales: 90% of B2B buying decisions are influenced by reviews, so they should be prominently featured. Other tips for maximizing B2B conversion include:

  • Customize images: Using stock photos won’t boost engagement, so if images aren’t conveying your value proposition, replace them with custom ones that do;
  • Use a virtual assistant: 44% of people say live chat is the most important feature a site can offer to boost conversions; and
  • Use video embed best practices: If you’re embedding videos from YouTube, remove “related videos” at the end so prospective customers don’t watch other companies’ videos via your site.

Review all 16 conversion optimization recommendations in this infographic from Session Media.

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