Pretty soon, businesses can start dropping “E” from the term ecommerce. With COVID-19 pushing more and more shopping into digital channels over the last two years, retail has predominantly moved online. Brands are working furiously to adjust their business models to meet these shifting touch points.
Additionally, the direct-to-consumer (DTC) evolution is forcing brands to integrate their multiple channels like never before. Retailers must embrace shopper journeys that seamlessly bring together online, mobile, social, voice and physical touch points into one exceptional shopping experience.
Along with the logistical challenges, the rise of omnichannel shopping also creates greater tax complexity for brands, exposing them to issues they may never have had to tackle before. Each channel carries its own unique tax challenges, and weaving them together raises the complexity exponentially.
As even the largest brands embrace DTC models, these seven surprising tax facts can make sure you meet tax challenges head-on:
- Get ready for an explosion of nexus;
- Touch points should drive your tax strategy;
- Accounting and tax departments can help you stay compliant;
- The rise of marketplaces and delivery services will increase tax complexity;
- Brands should build their tech stacks to last forever;
- Pick a solid tax provider; and
- Taxes are only going to become more complicated.
