In the new survey, Consumer-Retailer Power Shift, 71.4% of retailers said they currently use or are planning to use mobile apps in the next 12 months, while 22.9% said they currently use or plan to use mobile POS. This trend is being driven by consumers who want to meld shopping with their use of mobile devices.
The white paper titled: Consumer-Retailer Power Shift provides retailers with prescriptive methods to overcome the primary challenges of mobile/social shoppers:
- Understanding The ROI Of Implementations
- Creating Value In The Interaction For Both Retailers And Consumers
- Budgeting To Develop Strategies, Roll Out Programs And Train Resources
- Cloud Technology Frees Resources For Business Improvements
- Customer Adoption/Ease Of Use
- Understanding How The Consumer Will Interact With The Technology
- Privacy Concerns
- Consumer Fatigue/Saturation With The New Medium
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