62% Of Unboxing Video Viewers Are Researching The Product Inside

One in five consumers has watched an unboxing video, and 62% of these viewers did so as part of their product research, so creating a memorable unboxing experience can be a powerful sales tool. It also can help with customer retention: 52% of online retailers are likely to make repeat purchases from an online retailer that delivers premium packaging.

Learn the six elements that go into a great unboxing experience in this infographic from 2flow.

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