Retailers need to pick up the pace to keep up with today’s digitally savvy shoppers. While close to 70% of retailers currently have a presence on Facebook and 34% are on Twitter, just 26% are participating on YouTube and only 18% have invested in Pinterest, according to a recent survey of 302 retailers, sponsored by Pitney Bowes Software.
This white paper will shed light on retailers’ current strategies around social media implementations and where they can improve to achieve multichannel success in the near term, focusing on the results from the research study titled: Next Generation Customer Engagement Strategies.
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