Despite the tumult of the pandemic, the luxury industry closed 2021 strong, and one of the main reasons for the surge was that many brands in this sector were forced to rethink how they showed up in the world — especially online. As the pandemic accelerated the adoption of social platforms like TikTok and Instagram as well as new selling methods like livestreaming, leading luxury brands have seen the benefits of creating engaging digital spaces for their fans to congregate, connect and make purchases.
Download this luxury Hit List to discover the five top brands that have successfully leveraged both new and existing tools, including closer physical-digital integration, innovative rewards programs, digital fashion and the metaverse, to seize this new digital moment.
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