More than one third (35%) of transactions are lost when an e-Commerce site requires customers to create an account before purchasing. Retailers must balance their desire to gather customer data with this loss of sales revenue — as well as the “annoyance factor” that may keep shoppers from coming back.
Merchants would benefit from understanding these useful e-Commerce facts:
• 60% of cart abandonments are due to extra costs, e.g. taxes, shipping and fees;
• The AOV of customers referred from Instagram is $65, compared to $55 for Facebook; and
• A delay of even one second in page load speed can reduce conversions by 7%.
Discover more in this infographic from Hosting Facts.
Source: Hosting Facts.