Retailers realize the importance of fixing the “disconnects” in today’s shopping journeys, but many are discovering how difficult that can be with separate legacy systems controlling key business operations. Additionally, these types of siloed tech stacks make it nearly impossible for a retailer to get a holistic view of its various commerce points and its overall business.
COVID-19’s impact added to the pressure that had been created by customers’ multi-channel shopping journeys, which now range across web, mobile, physical stores and, increasingly, third-party marketplaces such as Amazon.
This eBook will explore simple ways that midsize retailers can bring all their commerce points together under a single operating platform to streamline key processes, enable more efficient workflows and deliver a better customer experience. You’ll also learn how:
- Brands can scale their operational and transactional systems — across different sales channels, product types and geographies — as they continue to evolve; and
- Retailers can leverage the right solution providers and streamline technology investments to develop a unified approach and eliminate disconnects.