With shoppers continuing to spend more time starting their research on the web, the search portion of the shopping process is emerging as the new “moment of truth” for retailers. And just as it is essential to have the right products and information available when that customer is in the physical store aisle, progressive online retailers are learning that links to inaccurate product descriptions or photos can cause a negative experience and ultimately, abandoned shopping carts.
One of it’s the biggest challenges for e-Tailers to deliver a stellar customer experience is to ensure its products are easily discoverable — in fact, 45% of retailers are prioritizing new web site taxonomy as a 2011 investment focus, according Forrester’s The State of Retailing Online Report, complete the form below to download this white paper and learn “3 Cost Effective Ways e-Tailers Can Tap Into The Power Of The Crowd To Improve E-Commerce Revenue.”
