According to the NRF, the amount of merchandise returned between 2020 and 2021 in the US alone jumped by 178% — from $428B to a whopping $761B. With no sign of slowing down, this rise in returns, much of it due to the ecommerce boom of recent years, is a factor retailers can no longer ignore. And they shouldn’t; they should embrace it.
Optoro surveyed 100 leaders at mid- to large-sized U.S.-based retailers to find out how they currently view returns as part of their strategies to acquire and retain customers — and drive growth.
Check out the report to learn:
- How ecommerce expansion has shifted retail priorities;
- Why returns are retail’s best-kept secret for repeat customers; and
- What investing in returns could do for your business growth.
