According to this study, the top priority of business leaders is customer experience. Not only is customer satisfaction crucial, but it’s driving spending on CX technologies. In fact, successful companies are investing 92.2% more than unsuccessful companies.
A well-defined customer experience strategy backed by an innovative technology partner should top the priority list of a success business leader. In this white paper, you’ll find some key technologies to prioritize, such as:
- Digital channels and omnichannel integration;
- Analytics for both customers and employees; and
- AI-enabled applications to improve customer service.