2021 Loyalty Industry Data Study: Insights, Challenges & Plans from Today’s Retailers


Retailers have seen their marketing strategies completely change over the past year. But with consumer shifts in browsing and buying behaviors come critical updates that need to be made to loyalty programs.

Based on a survey of 300 marketing and loyalty professionals, this report reveals:

  • Retailers’ current and future loyalty strategies;
  • Key gaps between what consumers want from loyalty programs and what retailers actually provide; and
  • Challenges and barriers that are preventing loyalty innovation.

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