2020 E-Commerce Tech Preview: 12 Industry Experts Share Valuable Insights

The retail imperative to respond to consumers’ needs and desires is a high-stakes proposition in the digital world. There’s no “penalty” for leaving an e-Commerce site to check out a competitor — particularly when it can all happen on a mobile device that consumers carry virtually all the time.

The 12 contributors to this year’s E-Commerce Tech Preview discuss a wide range of technologies designed to meet, exceed or in a few cases anticipate consumers’ needs, including:

  • Sharpening Amazon advertising;
  • Embracing unified commerce;
  • Leveraging AI and machine learning;
  • Employing customer data platforms (CDPs) to gain shopper insights;
  • Speeding up content delivery; and
  • Improving management of the last mile.

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