A marketer’s job is to win new customers, and there are a number of tools, such as SEO and SEM, that help accomplish this. Referral marketing is another powerful option that reaches customers in ways other channels cannot. Rather than relying on chance, hoping potential customers will voluntarily search for a brand, referral marketing can reach high-quality potential customers directly through their friends and family.
Retailers can win new customers by providing frequent and prominent referral opportunities to brand advocates. Rewarding those advocates for referrals also strengthens loyalty. Everybody wins!
To learn how a potential customer’s social circles can help you win new business, click below to download the E-book, titled: 2015 Referral Marketing Best Practices
