Last Mile has evolved from an operational concern, to a core component of the customer experience. Essential retailers have successfully pivoted to offer flexible fulfillment options, such as curbside pickup, while e-Commerce giants like Amazon are bolstering their workforce and partnerships to fulfill their delivery promises. These initiatives leave other retailers asking: How can we keep up? During this episode of Retail Remix, host Alicia Esposito sits down with Dan Eblagon, CMO of Bond, a company that helps brands (largely DTC ones) optimize the Last Mile experience. They discuss:
- The long-term impact of curbside commerce;
- How operations, marketing and experience teams can collaborate on Last Mile initiatives; and
- Ways brands can surprise and delight customers through delivery and fulfillment.