To its community of loyal customers, Hanna Andersson is so much more than just a children’s clothing company. It’s a trusted brand that puts safety, quality and ethical production at the forefront to empower parents around the world. With a steadfast dedication to protecting childhood innocence, Hanna Andersson also aims to create spaces where parents can find simplicity online without compromising style or substance.
In this episode of Retail Remix, Alicia Esposito chats with Callie Canfield, Chief Brand Officer at Hanna Andersson. The pair exchange stories about the new perks (and challenges) of modern parenting and how the brand has been able to tap into these realities to activate community engagement and loyalty. Tune in to learn:
- What Callie loves most about Hanna Andersson, including the brand, its values, people and culture;
- How the brand balances authenticity and simplicity with the technical aspects of its product;
- How the brand creates common ground and mutual excitement between parents and kids through marketing and CX; and
- The brand’s approach to loyalty and how Hanna Andersson is leaning into more experiential and community-driven efforts