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TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.

Innovation Initiatives At Neiman Marcus

  • Published in Retailers

This year the Neiman Marcus Innovation Lab is working on several new projects, including the Luxottica Sunglass mirror and an update to the Memory Mirror – a project that was delivered from paper concept to deployment in six weeks, according to Scott Emmons, Head of the Innovation Lab. Additionally, “We just announced that we are partnering with Theatro for IoT in-store communications,” designed to tie Last Call associates together across the 40+ stores. Emmons also is interested in looking into virtual try-on: “I think it’s finally come of age.”

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Making The Community-Commerce Connection

  • Published in Retailers

Marta Wohrle founded Truth In Aging as a community-based initiative to empower women over 40 to identify the best beauty products. Community members review products: “They are curating their own commerce experience,” Wohrle noted. As a follow-up, Truth In Aging developed a commerce model and is now selling products recommended by the community. The business model includes three parts: curated commerce, Truth In Aging branded products developed along with the community, and branded manufacturing.

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‘Shop Local’ Strategy Drives Omnichannel Initiatives At Guess

  • Published in Retailers

Guess received a Customer Engagement Award for Cross-Channel Strategies from Retial TouchPoints. Guess is working with Radius8 to deliver a Shop Local strategy – an omnichannel approach to bringing more shoppers into the stores. This initiative takes the traditional store locator to the next level by allowing consumers to shop the local inventory in the stores online, noted Edward Park, SVP, Guess. Guess currently is testing the strategy in 10 stores and plans to roll it out to all 450 stores in North America during Q1 2017.

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'Hyperseasonal' Hickory Farms Gains Endless Aisle Capability With Digital Transformation

  • Published in Retailers

Hickory Farms is "a multi-million dollar business that operates like a billion-dollar business for 12 weeks of the year," according to Director of Information Technology Gordon Jaquay. During the holidays, Hickory Farms opens 500 to 600 pop-up stores across North America, creating a hyperseasonal bump in addition to its year-round wholesale and direct businesses. In an interview with Retail TouchPoints, Jaquay revealed that the retailer is in the midst of a digital transformation using Microsoft Dynamics 365 that will centralize key internal databases. Additionally, beginning with holiday 2017, retail customers seeking items that aren't in-stock at a kiosk will be able to get them delivered direct from the warehouse. "The associate will now be empowered to provide that experience to the customer, so it will be better for customer retention, provide a better experience in general, and keep Hickory Farms top of mind, because we'll be completing the sale when the customer is ready to buy," said Jaquay.

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Touch Of Modern Ramps Up Content, Mobile Strategies In 2017

  • Published in Retailers

In 2017, content marketing and mobile optimization are two major imperatives that every retailer needs to get right, or they’ll be left in the dust. During this episode of TouchPoints TV, Jerry Hum, CEO and Co-Founder of Touch of Modern, shares the content marketing strategies the e-Commerce brand has started to incorporate into its web site, which include an educational blog and product videos. “We always look at our products as content, not just things to sell,” Hum indicated at #NRF17. The 2016 Retail Innovator Award Winner also discusses how the content push has coincided with the brand’s continued push into mobile, and how the retailer appeals to mobile-savvy shoppers.

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Using Mobile To Deliver A More Relevant Store Experience

  • Published in Retailers

Cy Fenton, CIO and SVP, Books-A-Million accepts a Customer Engagement Award from Retail TouchPoints. The retailer worked with Mad Mobile to implement a mobile engagement solution for store associates. “We need to be more relevant for our customers,” said Fenton. “We want to be able to connect with them around brand and around media properties that they love and enjoy…moving from strictly a book store to help customers engage with everything they are passionate about.”

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Smart, Connected Receipt Printers Align With Mobile POS Expansion

  • Published in Vendors

Worldwide growth of mobile POS acceptance is fueling growth in the receipt printer market, particularly as mobile POS is increasingly adopted by Tier 1 and Tier 2 retailers. These larger-footprint retailers want to provide checkout services throughout their stores, not just at the traditional checkout lanes, according to Gregg Brunnick, Director of Product Management, Epson America. With printers that can connect to the cloud via Epson's OmniLink Merchant Services, "It's added intelligence to the receipt printer, allowing retailers to access best-of-breed loyalty programs, data analytics, inventory management, etc.," said Brunnick in a video interview at NRF 2017. "The addition of processing power and memory means it's not just a receipt printer anymore, it's a small computer sitting on the counter." Brunnick also shared insights on the slow pace of digital receipt acceptance with Retail TouchPoints Editorial Director Andrew Gaffney.

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The Changing Role of the Marketer

  • Published in Vendors

Retail marketers' roles and responsibilities have changed forever. They're no longer just tasked with sending blast emails and one-size-fits-all ads to customer segments. Instead, marketers need to understand consumers' unique cross-channel behaviors, and craft timely and relevant marketing campaigns that resonate with them on a deeper level. During this episode of TouchPoints TV, Daniel Eisenhut, VP of Services and Support at Emarsys, discusses the new realities for modern retail marketers, and how marketing automation and predictive marketing are changing the came forever.

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Maya, What’s The Future Of Business Analytics?

  • Published in Vendors

C-level executives are extremely busy. They must always be in tune with overall business trends, performance across channels and ensure team members are making smart decisions that will drive their brand forward. Simply stated, the C-level doesn’t have time to mine into in-depth reports and spreadsheets. Manthan created Maya to address this industry pain point. In this episode of TouchPoints TV, Atul Batra of Manthan discusses the need for a more intuitive tool for C-level executives, and walks through a demo of the company’s new AI-powered tool, Maya.

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Trax Combines Robotics And Image Recognition To Improve In-Store Efficiency

  • Published in Vendors

If you see a six-foot-tall robot roaming your neighborhood supermarket in the next few months, it's not an escaped Roomba run amok. It will be a pilot test of Trax Retail's image recognition technology mounted on a robot from Fetch Robotics. The devices are designed to take pictures of store shelves and upload the images to Trax for analysis, allowing out-of-stock and misplaced items to be identified quickly. "The devices allow a retailer to compare their planogram to the 'real-o-gram,'" said Doug Benson, Director of Marketing, Americas for Trax Retail in this TouchPoints TV video from the NRF Big Show 2017. Trax anticipates receiving feedback data from the retailers piloting the technology by mid-2017.

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