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TouchPoints TV is a periodic video podcast which covers the Retail Industry and offers insights from leading executives on emerging strategies, innovative products and services, and recent retail news. Subscribe to the feed and stay in touch with the latest retail happenings.

Turning Big Data Into Valuable Insights

  • Published in Vendors

With Lisa Arthur, Chief Marketin Officer, Teradata Applications

Retailers of all sizes and across categories are striving to create a single, 360-degree view of each customer. However, many organizations are struggling to tackle a "data hairball" within their organization, according to Lisa Arthur, Chief Marketing Officer of Teradata Applications and author of Big Data Marketing.This data hairball consists of new data streams from social networks, mobile apps and even smart fitting rooms. During this episode of TouchPoints TV, Arthur discusses how 7-Eleven and DSW are creating more compelling, real-time marketing and engagement strategies. In addition, Arthur shares key findings from upcoming Teradata research that points to the shift from "personalization" to "individualization."

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Extending The Brand Voice With Technology

  • Published in Vendors

With Russel Young, SVP of Marketing, Stratacache

Russell Young, SVP of Marketing at Stratacache shares insights on today’s customer journey. “We want to focus on connecting with the customer on their terms,” Young explained. “Not technology in their face, but giving them the opportunity to connect with the brand…through interactive devices in-store or through their own mobile.” One way retailers can reach customer more effectively is to extend their voice outside of the four walls of the stores, into the parking lot with relevant communications delivered via mobile apps. 

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Real-Time Signals Deliver Best Practice Actions

  • Published in Vendors

With Prashanth Palakurthi, CEO of Reflexis

Prashanth Palakurthi, CEO of Reflexis, talks about how his company helps use stores as a competitive advantage by  educating and motivating store associates. “Customer expectations have dramatically changed in the last 10 years,” Palakurthi noted. “It is very important to move stores to real time. Store associates need a real-time engine to process real-time signals and transform them into best practice actions.” Two retailers that have experienced success with the Reflexis StorePulse solution are Belk and Giant Eagle.

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Making Omnichannel A Reality: 2015 Webinar Series

  • Published in Vendors

With Scott Knaul, CEO of SMK Workforce Solutions

Scott Knaul, CEO of SMK Workforce Solutions, shared feedback and insights from the 2014 Consistent Customer Experience webinar series and plans for the 2015 event. “Over a six-month period, we had 6 webinars and more than 500 people got involved,” Knaul noted. In 2015, the series will focus on making omnichannel strategies a reality. “We need to really acknowledge what we need to be successful in retail, and omnichannel is one of them. How do you make it a successful process for not only the customers, but also the associates.”

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Top Retail Execs Featured At Texas A&M Retailing Summit

With Kelli Hollinger, Mays Business School at Texas A&M

Kelli Hollinger from the Mays Business School at Texas A&M talked about the retail program at the University, currently educating more than 150 students. The Mays Business School also hosts the Retailing Summit each year in October. Last year’s summit featured retail executives from a variety of companies, including Walmart, Starbucks and Neiman Marcus. Texas A&M students were finalists for awards at both the Shop.org and NRF BIG Show events during the past several months.

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#NRF15 Day 3 Wrap-Up: Retailers Embrace Disruption To Achieve Omnichannel Success

With Ed Cleary, Debbie Hauss, and Alicia Fiorletta of Retail TouchPoints

A key takeaway from the NRF BIG Show is that acknowledging omnichannel is not the same as having an omnichannel strategy. In a myriad of interviews with solution providers and retail executives, the RTP team learned some of the keys to omnichannel success. In this episode of TouchPoints TV, the team outlines these keys and why disruption is at the center of successful omnichannel strategies.

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Empowering And Engaging The Workforce

  • Published in Vendors

With Joe Olson, EVP and GM, Empower Software

To engage today's workforce, retailers must provide the tools and technologies to help them do their jobs more effectively. In this episode of TouchPoints TV, Joe Olson, EVP and GM of Empower Software, outlines how mobility can help improve the employee experience and boost associate engagement.

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#NRF15 Day 2 Wrap-Up: Omnichannel Comes To The Forefront

With Ed Cleary, Debbie Hauss, & Alicia Fiorletta of Retail TouchPoints

Omnichannel fulfillment, crowdsourcing and innovation were among the hot topics swirling around the NRF BIG Show. In this video, the Retail TouchPoints team provides an overview of the key trends and takeaways from the second day of the conference.

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Holiday Results Q&A With Scot Wingo, CEO, ChannelAdvisor

  • Published in Vendors

TouchPoints TV with: Scot Wingo, CEO, ChannelAdvisor

Following the "Cyber 5" holiday shopping days - Thanksgiving through Cyber Monday -Wingo shared retail results, insights and expectations, based on his firm's research data. Third-party marketplaces were a big winner, along with Amazon and eBay. "We are off to a really rip roaring start," he noted. "Everyone was predicting a 15% to 16% holiday, but we're seeing a 20% start."

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A Quick Lesson On Improving Loyalty Outcomes

  • Published in Vendors

TouchPoints TV with: Luc Garneau, Vice President, Strategic Consulting Services at DataCandy

Serving more than 4,000 locations in North America, DataCandy helps businesses boost sales and revenue by improving their approach to loyalty programs. In this podcast, DataCandy’s Luc Garneau outlines the importance ofrelevance, generosityandperfect timingin order to re-energize inactive loyalty members and enticing the best customers to return. For a more indepth look at loyalty program success, click here to download the white paper, titled: 5-Step Guide To Successful Loyalty Programs.

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StoreTours: The RealReal

  • Published in StoreTours

The RealReal has seen rapid growth over the past few years, due to consumers' growing appetite for luxury goods. Recently, the RealReal gave theRetail TouchPointsteam a tour of their new warehouse in Secaucus, NJ. In this episode of TouchPoints TV, Natalie Seufferlein, spokesperson for the RealReal, discusses the company's growth, plans for the new facility and how the company will get front-and-center during the holiday season.

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