With Lisa Arthur, Chief Marketin Officer, Teradata Applications
Retailers of all sizes and across categories are striving to create a single, 360-degree view of each customer. However, many organizations are struggling to tackle a "data hairball" within their organization, according to Lisa Arthur, Chief Marketing Officer of Teradata Applications and author of Big Data Marketing.This data hairball consists of new data streams from social networks, mobile apps and even smart fitting rooms. During this episode of TouchPoints TV, Arthur discusses how 7-Eleven and DSW are creating more compelling, real-time marketing and engagement strategies. In addition, Arthur shares key findings from upcoming Teradata research that points to the shift from "personalization" to "individualization."