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Smart, Connected Receipt Printers Align With Mobile POS Expansion

Worldwide growth of mobile POS acceptance is fueling growth in the receipt printer market, particularly as mobile POS is increasingly adopted by Tier 1 and Tier 2 retailers. These larger-footprint retailers want to provide checkout services throughout their stores, not just at the traditional checkout lanes, according to Gregg Brunnick, Director of Product Management, Epson America. With printers that can connect to the cloud via Epson's OmniLink Merchant Services, "It's added intelligence to the receipt printer, allowing retailers to access best-of-breed loyalty programs, data analytics, inventory management, etc.," said Brunnick in a video interview at NRF 2017. "The addition of processing power and memory means it's not just a receipt printer anymore, it's a small computer sitting on the counter." Brunnick also shared insights on the slow pace of digital receipt acceptance with Retail TouchPoints Editorial Director Andrew Gaffney.

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