Hitachi Solutions Demonstrates End-To-End Retail Solution

Don Webb, Sales Director, Retail Industries for systems integrator Hitachi Solutions, discussed the end-to-end retail solution based on the Microsoft platform that encompasses POS, merchandising, back office, financials, inventory, CRM, retail analytics and clienteling. The clienteling functionality moves associates away from physical “black books” to the POS and other smart devices, and also enables social listening to help retailers predict and understand marketplace trends.