With: Snehanshu Shah, SAP
Retailers are struggling with digital transformation because their IT landscapes are complex. SAP is helping to simplify those systems. Retailers must better understand customers across all channels. With a digital engagement framework, for example, retailers could convert Tweets into sales. The SAP Enterprise Digital Platform features the ability to recognize consumers when they enter the store. The Hana data management systems powers analytics and transactional applications. By putting sensors on shelves, retailers can measure the weight of the merchandise and determine how fast it is moving.