Let's face it: "omnichannel retail" is a term constantly thrown around the industry. In fact, it's thrown around so much that it's starting to annoy some executives and analysts. But do we know what omnichannel really means? What does it require from a technology, infrastructure and organizational structure standpoint? During this episode of TouchPoints TV, Brion Reusche of RSM explains that it's time for retailers get real about omnichannel. It's not just about the bells, whistles and high-tech gadgets; retailers instead need to focus on the foundational elements of a successful strategy in order to see success.