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Putting The Customer At The Center Of The Shopping Experience

StoreTours with: Henry Posner, B&H Photo Video Pro-Audio

Henry Posner talks about customer service initiatives and social strategies at B&H, which allow employees to share their insights and feedback openly. "We expect our employees to exhibit a certain amount of maturity" when it comes to social media. When it comes to customer relationships, "We're about personalizing the exchange and maintaining a cordial relationship with the customer. We have a staff that is exclusively devoted to our live chat environment."

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