Menu
RSS

Sephora, Nike Leverage AR Effects Via Facebook Messenger

  • Published in Mobile

Four brands are presently taking a new approach to augmented reality (AR) experiences, integrating them with the Facebook Messenger messaging app. In May, Facebook revealed that it had launched AR experiences on its Messenger platform in closed beta for retailers such as Nike and Sephora, as well as ASUS and Kia. With these experiences, retailers and brands can leverage messaging to help shoppers visualize a product and get instant feedback about purchases, customizations and more — without ever needing to set foot in a store. 

The future of Facebook Messenger as a means of communicating with retail consumers looks bright. As of May 1, there were more than 300,000 active bots on Messenger, and more than 8 billion messages are exchanged between people and businesses each month — a number that is 4X the number of messages exchanged just since last year.

Read more...

Lulus Raises $120 Million On The Back Of Strong Millennial Following

Lulus, an e-Commerce fashion retailer, has closed a $120 million investment from IVP, a venture capital and growth equity firm, and Canada Pension Plan Investment Board (CPPIB), a global investment management firm.  

With the funding, Lulus plans to support growth initiatives like building out its East Coast fulfillment center, entering new categories such as shoes, and increasing its headcount.

Read more...

All Wrapped Up: Holiday 2017 Recap And 2018 Holiday Shopping Predictions

od red cal templateHeather Marsh, VP of e-Commerce for Johnston & Murphy, teams up with Caila Shwartz, Business Intelligence Senior Analyst for Salesforce Commerce Cloud, in a web event that will:

  • Highlight the e-Commerce strategies that produced results for Johnston & Murphy during the 2017 holiday season;
  • Analyze the 2017 holidays to identify best practices across the retail spectrum; and
  • Provide a forecast for 2018 and steps retailers can take now to boost results.
Read more...

Supermarkets Fail To Bridge Consumer-Social Media Gap

  • Published in Social

While 87% of supermarket shoppers report regularly following one or more social media platforms, just 25% indicate they are friends with or connected to their primary grocery store, according to a study from the Retail Feedback Group (RFG).

Grocers aiming to bolster their social media interactions are going to have to add value to the experience through content and recommendations, similar to the way e-Commerce sites already include these features.

Read more...

Why Retailers Should Beware The Influencer's Wrath

1blairI don’t want to brag, but I have a friend who is an “influencer.” She is a powerful force in what I only half-jokingly refer to as the KC, or Knitting Community. This is a loosely stitched-together (sorry, couldn’t resist) group of people who knit, crochet, sew, and generally blanket the world with fabric-oriented crafts. I’m not a member of the Community myself — my dexterity is limited to typing, and filling in the blanks in a crossword puzzle — but I’ve seen how fiercely dedicated these people are.

My Influencer friend recently used Facebook to vent her displeasure with a retailer that I will be kind enough not to name. Here’s what she said:

Read more...

Listrak To Debut Audience Automation Platform At NRF

Listrak will debut its audience automation platform Listrak Exchange at booth #4254 at the NRF Big Show 2017.

Listrak Exchange is designed to simplify cross-channel audience orchestration for busy retail digital marketers, enabling them to target customers and browsers with relevant ads where and when they are most likely to purchase.

Read more...

72% Of Businesses Say Buy Buttons Don’t Sell

  • Published in Social

Digital marketers are overwhelmingly rejecting the use of buy buttons on social media platforms, and for good reason: 72% of businesses say that they have seen no sales as a result of buy buttons in 2016, according to a report from Campaigner.

In fact, 25% fewer marketers are using buy buttons now compared to this time last year, and nearly 40% plan to reduce their use of them in 2017. While buy buttons in their present form have been a bust for retailers, marketing teams still may have uses for them in the future.

Read more...

2017: The Year Of The Chatbot

If 2016 was the year chatbots entered the retail scene, then 2017 will be the year brands will start to realize real business results from the technology, through increased sales, conversion rates or customer loyalty. When deploying chatbots as part of an overall business strategy, retailers should consider the following three points:

  • Chatbot experiences must be consistent across all channels;

  • Advanced customer data analysis is necessary to build contextual conversations; and

  • Human representatives remain a vital component of the customer service process and are still needed to communicate with consumers effectively.

Read more...
Subscribe to this RSS feed