Etsy, Target Top Halloween-Related Social Chatter

With Halloween lurking creepily around the corner, retailers are making last-minute preparations to capture their share of a projected $9 billion in consumer spending. But social media conversations may provide omens about which retailers will generate the most revenue throughout the shopping day. The retailers attracting the most social engagement as of Oct. 16, according to data from Crimson Hexagon, include:

  • Etsy: 607,773 posts;
  • Target: 273,821 posts;
  • Amazon: 123,178 posts;
  • Walmart: 76,432 posts;
  • Party City: 24,264 posts;
  • Hot Topic: 33,691 posts; and
  • Urban Outfitters: 8,268 posts.

L’Occitane Experiential NYC Concept Store Accents Social Media, Sustainability

The L’Occitane Group is opening a L'Occitane En Provence experiential store on 555 Fifth Avenue in New York City, designed to highlight the brand’s seasonal campaigns through social media, VR and merchandising-based experiences.

The store has a dedicated social media area that includes a video live feed of the company’s U.S. Instagram account, according to Glossy. Additionally, the location leans heavily on visual experiences, such as a “bike through Provence” where shoppers can ride stationary bikes against a scenic French background, and a 360-degree VR-powered hot air balloon ride over France where shoppers can get a free hand massage.


Sephora, Nike Leverage AR Effects Via Facebook Messenger

  • Published in Mobile

Four brands are presently taking a new approach to augmented reality (AR) experiences, integrating them with the Facebook Messenger messaging app. In May, Facebook revealed that it had launched AR experiences on its Messenger platform in closed beta for retailers such as Nike and Sephora, as well as ASUS and Kia. With these experiences, retailers and brands can leverage messaging to help shoppers visualize a product and get instant feedback about purchases, customizations and more — without ever needing to set foot in a store. 

The future of Facebook Messenger as a means of communicating with retail consumers looks bright. As of May 1, there were more than 300,000 active bots on Messenger, and more than 8 billion messages are exchanged between people and businesses each month — a number that is 4X the number of messages exchanged just since last year.


Lulus Raises $120 Million On The Back Of Strong Millennial Following

Lulus, an e-Commerce fashion retailer, has closed a $120 million investment from IVP, a venture capital and growth equity firm, and Canada Pension Plan Investment Board (CPPIB), a global investment management firm.  

With the funding, Lulus plans to support growth initiatives like building out its East Coast fulfillment center, entering new categories such as shoes, and increasing its headcount.


All Wrapped Up: Holiday 2017 Recap And 2018 Holiday Shopping Predictions

od red cal templateHeather Marsh, VP of e-Commerce for Johnston & Murphy, teams up with Caila Shwartz, Business Intelligence Senior Analyst for Salesforce Commerce Cloud, in a web event that will:

  • Highlight the e-Commerce strategies that produced results for Johnston & Murphy during the 2017 holiday season;
  • Analyze the 2017 holidays to identify best practices across the retail spectrum; and
  • Provide a forecast for 2018 and steps retailers can take now to boost results.

Supermarkets Fail To Bridge Consumer-Social Media Gap

  • Published in Social

While 87% of supermarket shoppers report regularly following one or more social media platforms, just 25% indicate they are friends with or connected to their primary grocery store, according to a study from the Retail Feedback Group (RFG).

Grocers aiming to bolster their social media interactions are going to have to add value to the experience through content and recommendations, similar to the way e-Commerce sites already include these features.


Why Retailers Should Beware The Influencer's Wrath

1blairI don’t want to brag, but I have a friend who is an “influencer.” She is a powerful force in what I only half-jokingly refer to as the KC, or Knitting Community. This is a loosely stitched-together (sorry, couldn’t resist) group of people who knit, crochet, sew, and generally blanket the world with fabric-oriented crafts. I’m not a member of the Community myself — my dexterity is limited to typing, and filling in the blanks in a crossword puzzle — but I’ve seen how fiercely dedicated these people are.

My Influencer friend recently used Facebook to vent her displeasure with a retailer that I will be kind enough not to name. Here’s what she said:


Listrak To Debut Audience Automation Platform At NRF

Listrak will debut its audience automation platform Listrak Exchange at booth #4254 at the NRF Big Show 2017.

Listrak Exchange is designed to simplify cross-channel audience orchestration for busy retail digital marketers, enabling them to target customers and browsers with relevant ads where and when they are most likely to purchase.

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