The retail cloud business segment is expected to reach more than $28 billion by 2021, and as many as 70% of retailers say cloud will be a major factor in their business by 2020. But as more retailers jump aboard the cloud bandwagon, they should strive to gain a competitive edge with the technology that goes beyond the basic benefits of a cloud implementation. More advanced cloud offerings can help retailers:
- Personalize offers even before the purchase journey begins;
- Improve delivery and quality of product content offerings;
- Unlock and unify customer data from disparate sources; and
- Assist with in-store, mobile-powered guided selling.
This Special Report will spotlight innovative strategies facilitated by cloud solutions that can help retailers achieve new business goals with speed and efficiency.