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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

U.S. ecommerce sales this holiday season are forecasted to reach $273 billion, a 1% year-over-year growth rate, according…

Features August 28
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Educational Insights has seen huge success with its TikTok Shop.

Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the…

Features August 24
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Outform is reimagining the store mannequin by combining 3D-like hologram tech, dynamic content and real-time data into one robust experience.

The Future of the Store Mannequin: Diverse, Digital and Data-Driven

Mannequins have played a starring role on the store floor for centuries. But while they still can add…

Features August 23
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As the marketplace ecosystem expands, brands have more opportunities to get their products in front of new customers. Here's how you can get started.

3 Keys to Breaking into More Marketplaces 

Marketplaces have become go-to destinations for consumers to browse a vast breadth of products and brands. For many,…

Features August 22
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Gen Alpha on smart devices

Capturing the Growing Spending Power of Gen Z and Gen Alpha

Gen Z and their younger counterparts in Gen Alpha are often referred to as “digital natives.” But what…

Features August 18
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Shoppable TV may leapfrog livestreaming in the U.S.

Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

There’s been a lot of anticipation surrounding livestream shopping in the U.S., based largely on its success in…

Features August 16
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Merchants are revamping the post-purchase experience to focus on transparency and value for customers.

3 Post-Purchase Fails…and How to Fix Them  

Executive teams have historically looked at the customer journey as a funnel, aiming to bring consumers from an…

Features August 15
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Polywood website

How Streamlining Digital Checkout Boosted Polywood Conversions Nearly 50%

In 2017, Polywood had a great product sustainability story (its outdoor furniture is made from 100% recycled plastic…

Features August 15
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Kizik CMO Alex McArthur is putting the brand's product innovation at the center of marketing storytelling.

Kizik CMO on Growing a Challenger Brand: ‘It’s Us Against the World’

Direct-to-consumer brands previously dominated the headlines for the hockey-stick growth curves they achieved due to their emphasis on…

Features August 14
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