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Target Enhances Omnichannel Pickup and Payment Offerings for the Holidays

Target is adding new features to its click-and-collect operations for the gift-giving season that will allow shoppers to personalize their pickup and delivery experiences.

The retailer has added more than 18,000 assigned spaces for curbside pickup of orders placed on the Target app or on Target.com. A new Shopping Partner feature allows guests to send someone else, such as a friend or family member, to collect their online order. The Forgot Something feature allows online shoppers to add items after they place their original order so they can collect everything at once. Additionally, online grocery shoppers can designate a secondary backup item option for pickup. Target also has added items to its product assortment, including adult beverages, for the holiday season.

In addition to adding more Target stores to its Shipt network, customers can now select which Target store their shopper shops, giving customers more options to personalize their delivery. The retailer added that it has tripled the number of store fulfillment specialists over the last two years.

“Our guests love the convenience of our same-day services, and we’ve seen tremendous growth in these offerings over the past year, driven by continued investments in our amazing team members and our stores,” said Mark Schindele, Chief Stores Officer at Target in a statement. “With even more flexibility in these options this holiday season, we’re ready to make our guests’ Target runs easier than ever.”

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Earlier this month, Target added Sezzle and Affirm to its buy now, pay later options.

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