As a connected consumer, you probably use your smartphone frequently to research products, compare prices and sometimes even complete transactions.
The inevitable rise of mobile commerce is a new reality retailers must face. While some are struggling to keep pace, others are entering the new era of retail by sending relevant deals, offers and messages to customers, directly to their personal mobile devices.
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In fact, 64% of retailers either accept digital coupons today or plan to in the future, according to a new survey from Zavers by Google and Retail TouchPoints. Among retailers currently using digital coupons, 74% of respondents said they use mobile apps, SMS text messaging, web sites and/or email to deliver them. This infographic spotlights other key findings from the Next-Gen Retail Couponing survey.
