By Alicia Fiorletta, Senior Editor
As a publication focused on showcasing the most innovative tools, technologies and best practices in the retail industry, we’re always looking for new events that empower retail execs to come together and share their experiences.
Over the past two years, we’ve been a proud media sponsor and partner of Fashion Digital, which was developed by Sandy Hussain, one of the Co-Founders of OliviaPalermo.com. If you’ve been living under a rock, Olivia Palermo is one of the top fashion bloggers and influencers, and has built a media empire that has given her VIP seats at top fashion shows and spots in fashion spreads.
Needless to say, Hussain knows her stuff. Beyond her time with OliviaPalermo.com, she has acted as an advisor for Shopsy, D’Marie Group and inSparq. With Fashion Digital, Hussain has focused on creating a thriving community of industry players, while encouraging females specifically to forge their way into the tech and startup worlds.
Advertisement
“People always ask me why I became the Founding Principal of Fashion Digital,” Hussain once told Retail TouchPoints. “Some people assume it’s because I love fashion, and while I do, it was really tech that I loved most. I entered the fashion tech industry because it was the only area of the tech community where I was listened to.”
Although she has big plans, and we’re proud to be a part of them, she’s starting out with FD Mobile, which will take place March 24 at the Digital Sandbox in New York City. It’s designed to be an intimate event focused on the core trends and challenges of becoming “mobile-ready."
After all, that’s the new imperative, isn’t it? It’s hard to come by a person that doesn’t have a smartphone or tablet in their hand. While most arguments have focused on app versus web, there’s so much more to the conversation. During the show, speakers will touch on mobile-optimized email marketing, mobile analytics and how to optimize the content experience for mobile shoppers.
Want to learn more and secure your seat? Check out the details here.
Oh, and if you’ll be at the show, drop me a tweet. I’ll be live-blogging and shooting videos throughout the day! You can reach me at @AliciaFiorletta.
