From Sept. 19-22, Retail TouchPoints will be presenting seven webinars as part of the #RSP16 Retail Strategy & Planning series. The sessions will include insights and best practices from retail executives and solution providers with a focus on marketing, data analysis and customer experience strategies.
Hot industry topics discussed will include:
- Building an “advocate army”;
- Improving business results with location-based data; and
- Harnessing distributed analytics to drive revenue, CX and supply chain excellence;
Below, the RTP edit team shares which #RSP16 sessions they are most eagerly anticipating, and why.
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Debbie Hauss, Editor-in-Chief: We know how important brand advocates are in today’s retail marketplace. During the session, titled: Build An Advocate Army, Drive More Revenue In 2017 And Beyond, Jen Gray from Extole will help retailers uncover new ways to recruit advocates, focusing on the importance of motivating consumers to engage their peers, friends and colleagues. She’ll also talk about different approaches for different types of brands — it’s not a one-size-fits-all approach. By optimizing referral marketing, retailers can significantly reduce customer acquisition costs. In one example, Freshly reduced the cost of acquisition by 20%. It’s a win-win for retail brands: acquire new, loyal customers while reducing acquisition costs.
Adam Blair, Executive Editor: I’m looking forward to 4 Ways To Improve Business Results With Location Data. As someone who has always been curious about just how location-based data actually benefits retailers (and other types of business), this webinar promises lots of specifics about how location fits into a bigger, more comprehensive data strategy. I think it’s especially interesting that the speaker, Gary Sankary from Esri, will be discussing what location data brings to a retailer’s big-picture, strategic decision making about brick-and-mortar stores — things like which ones are effectively serving their markets and which ones a retailer can afford to downsize or close. That strikes me as highly relevant in today’s retail environment.
Alicia Fiorletta Esposito, Content Strategist: I’m really looking forward to Bronto’s session Adapting Lifecycle Messages To Target Changing Consumer Behavior. All retailers know that email is, and will remain, a pivotal marketing and engagement channel. However, consumer behaviors are constantly changing, so retailers must constantly revisit and refine their email messaging, incentives and design. The Bronto team always has a lot of great tips and best practices, and they always tend to set the stage with valuable data and research that helps retailers better understand new trends and imperatives. I also can’t wait to see great email examples from different retailers. Needless to say, it’s going to be a powerful, educational session that will poise retailers for holiday success and beyond!
David DeZuzio, Managing Editor: As retailers struggle to reach every possible shopper in every possible way, dark forces are aligned against them. That’s why I am particularly interested in the session titled: Are Bot Operators Eating Your Lunch? Rami Essaid of Distil Networks will team up with Brain Gress of Hayneedle and discuss how bad bots account for only 19% of online traffic, but cause the majority of web site problems, including price scraping, digital ad fraud, skewered analytics and API abuse. Did you know that 30% of e-Commerce web site visitors are unsavory competitors, hackers, and fraudsters? It was news to me and certainly a huge reason why retailers should register now to learn how they can protect their brand image, reputation and SEO rankings.
Klaudia Tirico, Associate Editor: In my opinion, the customer experience is king in retail. That’s why I’m looking forward to learning more about how retailers can deliver more relevant, personalized offerings for shoppers in the #RSP16 session titled: Using Omnichannel Commerce Data As A Competitive Differentiator. It’s all about giving the customers what they want, and in order to do that, retailers have got to leverage the right data to provide shoppers with a seamless experience, including stress-free pick-up and delivery options. It’s not just important for the short-term, but also for the long-term — keeping the customer engaged long after they make a purchase is what all retailers should strive for in order to see both short-term and long-term benefits. Daniel Edwards of Tribridge will be highlighting all of this plus some interesting Forrester research, and I encourage all of our readers to join!
Glenn Taylor, Associate Editor: The Big Data problem is one that many retailers are still struggling with as they try to learn more about their consumers and employees. Although they gather more data than they ever have, retailers now have to consolidate data from multiple sources and transform it into insights that can help them make informed decisions. With that said, I’m looking forward to the #RSP16 session, titled: How Retailers Can Harness Distributed Analytics To Drive Revenue, CX And Supply Chain Excellence because of the importance these decisions have in driving retail success. Blaine Mathieu, Chief Marketing and Product Officer of GoodData, will discuss how these analytics can boost revenue and drive customer retention, as well as how these specific solutions can help brands stand out from competitors.
