Happy Thursday, friends and followers! Another week, another list of awesome headlines from the retail world. Here’s a quick snapshot of some of the things you missed if you were too busy watching “Mad Men” or “Game Of Thrones.”
Email can be the start of omnichannel marketing: Sure, there’s been a lot of talk around mobile marketing and social engagement, but let’s be real…email isn’t going anywhere. If anything, it’s changing and evolving. In this special report, we uncover the latest trends and best practices in email marketing. Topics include: mobile optimization, user-generated content and aligning email content to the customer journey.
Walmart partners with Alibaba: China has been spotlighted as a key growth area for retailers. Not only do these consumers adopt technology faster, they also have a lot of spending power. Walmart is trying to accelerate growth in the country by implementing Alipay, the mobile payment solution from Alibaba.
Apple, Microsoft top list of Most Valuable Brands: Forbes mulled through a list of approximately 200 brands and then broke the list down to a fair 100. Forbes ranked these brands by analyzing earnings, brand value, and other factors. Check out the entire article to get the scoop on the process and final results!
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Farfetch acquires Browns to drive omnichannel growth: Farfetch, a multibrand fashion eTailer, has acquired London boutique Browns. Although Browns will run independently from the Farfetch business, Farfetch plans to use the store to test new retail technology and omnichannel tactics, before rolling them out to other boutique partners.
SMB execs go mobile: Approximately 25% of small businesses do more than 50% of their work on a smartphone or tablet, according to a recent survey from LivePerson. Two years ago, only 13% of survey respondents said they did the same amount of work through their mobile devices. Through the survey of 560 companies, LivePerson learned that the top priority for small businesses over the next year is to improve customer experience and support.
This is only a small taste of the retail news that came out over this past week! Don’t forget to check out Retail TouchPoints and subscribe to our newsletter to get more news as it happens!
