Happy Thursday, RTP fans and followers! We’re following our weekly tradition of spotlighting some of the top developments and news stories in retail and fashion.
Take a look at what’s happening around the web and on RTP!
Acquire the keys to international success: When does a retailer know whether to invest in international stores or localized e-Commerce sites? Should the company try to manage global deliveries on its own or acquire a partner? These are all questions retailers need to answer while developing their international commerce strategies. Check out this comprehensive feature to acquire tips and best practices from experts in the field!
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David Beckham and Kevin Hart star in new H&M campaign: The fast-fashion retailer is leveraging some star power with its new fall campaign. Although Beckham has been a loyal representative for the brand – he has his own line of undergarments for men with the retailer – Hart is fun, quirky addition to the marketing mix. Check out the spot and let us know what you think!
Urban Outfitters sets sights on growth: This piece in Forbes is a great overview of how Urban Outfitters evolved from a struggling brand, to the ultimate vision of its target customers. It also touches on how its sister brand Free People has perfected its assortment to reflect its ideal shopper: the college-aged woman.
What Yogi Berra can teach retailers: The legendary player from the New York Yankees passed away on Tuesday, leaving a hole in the hearts of baseball fans around the nation. But rather than mourning his loss, RetailWire spotlighted how retailers can learn from Berra and find inspiration in his life and legendary quotes.
Well, that’s all folks! Hope you have a great weekend!
