We are now officially only one week away from Thanksgiving, signaling that the holiday shopping season is here in full force! It’s time to look over some of the top headlines that have captivated our readers over the past week.
Retailers Further Leverage Mobile Solutions For Internal Staff Use: This exclusive feature from RTP’s Executive Editor Adam Blair dives into the newfound implementation of mobile devices in-store. While mobile was widely considered a customer-centric technology in the past, retailers are now giving their store associates devices of their own to make more informed decisions when interacting with shoppers. By deploying mobile devices companywide, associates, managers and even executives can help deliver a superior customer experience.
With this mobile technology, retailers can finally scale in-store personalization and focus on in-store clienteling.
CareerBliss Names 10 Happiest Retailers To Work For In 2015: With so much talk recently about REI and its decision to close on Black Friday, it seems like an appropriate time to gauge which retailers have happy employees. CareerBliss listed Starbucks as the number one retailer to work for, citing that the retailer offers full-tuition coverage for benefits eligible employees looking to earn a bachelor’s degree.
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The other companies listed, in order of ranking, include: Ace Hardware, IKEA North America, Apple Stores, Barnes & Noble, Lowe’s, Best Buy, Walgreens, The Home Depot and Office Depot.
Sephora “Beauty Workshop” Stations Brings Video Experience To Shoppers: Cosmetics and beauty retailer Sephora has taken a page out of the YouTube playbook by deploying “Beauty Workshop” tutorial videos in its new San Francisco store. The tutorials will serve as the centerpiece of the store design, and will enable consumers to take a makeup class with a Sephora team member and share content online.
The digital experience is indicative of Sephora’s efforts to interact with more consumers and teach them about the brand.
Lululemon Opens Its Largest Retail Store In NYC: Lululemon opened a nearly 11,500 square-foot flagship store in Manhattan’s Flatiron District this week. The store will serve as an innovation lab, and will include a dedicated community space that can be used for fitness and yoga workshops, or for pop-up experiences with ambassadors, partners and eateries.
We are beginning to see more of this “experiential commerce” take hold as retailers try to leverage brands to further engage shoppers. Similar to the efforts we’ve seen from Urban Outfitters, lululemon is taking steps to build a lifestyle, not just a brand.
Turkey Day is seven days away! Which retailers will get your business during the holiday? Feel free to comment below!
