With only one week down, retail news is already off to a hot start. Feel free to check out the RTP web site to discover more industrywide updates!
Happy New Year! With the holiday season concluding, retailers have now fully shifted their priorities to 2016.
Here are some tidbits from around the industry to kick off the year!
Retail TouchPoints Unveils Its 2016 Technology Preview: The RTP team gathered insights from 20 retail executives to illustrate what technologies will drive the retail industry in 2016. The fourth annual Technology Preview includes trends in 10 retail categories, including Big Data/Analytics, Customer Experience, Inventory Management and Payment Security.
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Executives from RetailMeNot, SAP, Demandware, Oracle, Salesforce and RetailNext share their thoughts. Download your copy today!
Consumer Electronics Show Takes Center Stage: This week, thousands of exhibitors are congregating at the Consumer Electronics Show in Las Vegas. The show features new products from dozens of consumer technology markets and is often the point of introduction for the most revolutionary technologies, such as the VCR, camcorder, CD Player, HDTV — and more recently numerous computers and mobile devices.
Retailers will surely be keeping an eye on the innovations on display throughout the convention, to gauge which products will be in the highest demand throughout 2016.
Mobile Commerce Expected To Grow 68% In 2016: If you thought the Thanksgiving holiday was a great step forward for mobile commerce, it appears it was only the beginning. Bizrate Insights projects that web site purchases on mobile devices will climb as high as 68% this year compared to 2015. The projections indicated that peak volume during the 2016 holiday season may reach as high as 42% of all online orders this coming November.
While tablets have become a major part of mobile ordering over the past three years, smartphones will account for an even greater percentage of the purchases. As many as 33% of mobile purchases will occur on smartphones this November, while tablet-based sales are expected to stagnate.
Twitter Set To Expand To 10,000 Character Limit?: Since Twitter’s launch, marketers using the network have had to get creative with their messaging, since they are only allowed to use 140 characters whenever they make a post. At the end of Q1, it appears Twitter may be expanding its limit to as many as 10,000 characters.
The format change could benefit retailers and other brands that make Twitter a large part of their marketing offerings. With more characters permitted per Tweet, brands could add more content and images that may enhance their marketing messages.
