Most IoT use cases have revolved around improving efficiencies, reducing energy consumption and tracking inventory throughout the store. But there’s a massive opportunity for retailers to practice innovation with IoT to improve customer experiences.
“[Customers] want short, sharp interactions with the brands,” said Cameron Worth, Founder and CEO of SharpEnd, during our most recent Retail Remix episode. “They want to be able to get the service that they need in the moment, and then it’s your job as a brand to then figure out: What are those pain points? What are those need states? How do we design solutions around those? And then, how do we enable those through technologies where appropriate?”
Check out the full episode to hear more about IoT beyond the buzz, as well as how it can help retailers close the digital/physical gap. Host Alicia Esposito and Cameron dive in to:
- Different experience applications of IoT;
- Best-in-class examples from different brands;
- Why IoT adoption should always starts with a strategy; and
- KPIs that should be tracked based on brand objectives.
