Blog Posts

Can Big Data Tools Keep Pace With IoT Growth?

By Adam Blair, Executive Editor If you’ve spent time expanding your analytics capabilities to deal with the complexities presented by Big Data,…

How To Use Human Data And Reciprocity Of Value For CX Innovation

By Ernan Roman, ERDM “Just 5% of brand marketers think they are doing an excellent job at making changes based on consumer…

Why You Shouldn’t Overlook CPA

By Matthew Rogers, ToxicFox.co.uk As a seasoned digital marketing professional, I’ve witnessed a revolutionary increase in the amount of data being provided…

Amazon Deploys Old School Strategies For New School Shoppers

By Klaudia Tirico, Associate Editor Amazon has added yet another shopping option to its ever-growing roster of retail offerings. This time, the…

Will JCPenney’s Newest Sales Campaign Hasten Turnaround Efforts?

As part of its turnaround efforts, JCPenney implemented the “Get Your Penney’s Worth” campaign in late February, enabling consumers to buy select…

The Big Picture Implications Of Sports Authority’s Bankruptcy

By Andrew Gaffney, Editorial Director Any time bad news from a retailer hits the wires I cringe a little bit. But I…

Four Marketing Technology Initiatives Retail Pros Must Embrace

By Brian Rigney, CEO, Zmags With a fresh year upon us, I want to share the four biggest technology trends every retailer…

The Retailer Technology Checkup

By Deryk Powell, Velociti Like the human body, the modern retailer absolutely relies on a network of interconnected systems for optimal health…

How Technology Is Changing In-Store Reordering And Supplier Relationships

By Michael Elmgreen, Handshake Over the last decade, retailers have been looking to create seamless customer experiences in stores, on the web,…

Lands’ End Backs Itself Into A Corner With Steinem Snub

Controversy hit Lands’ End last week after the retailer decided to pull a featured interview with women’s rights activist Gloria Steinem from its…

Internal Solution Development: Retail Comes Full Circle

By Debbie Hauss, Editor-in-Chief Cloud and SaaS have been terms in our everyday conversation with retailers during the past several years. Entrepreneurial…

Connected Retail: The Promise of IoT

By Oliver Guy, Software AG For me, retail is the greatest industry on the planet. Why? Because it is changing faster than…

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