On August 16, 2012, Reebok opened its first Fit Hub, a combination of a Reebok retail store and a Reebok CrossFit Box (gym), in the U.S. on the corner of Manhattan’s 37th Street and Fifth Avenue. Reebok CEO, Ulrich Becker, joined Associate Editor, Alicia Fiorletta, for a TouchPoints TV segment live from the store.

(We even caught actress Olivia Munn making her way out of the store with a few purchases.)