In a recent webinar hosted by Retail TouchPoints and sponsored by IBM, panelists Ken Morris of Boston Retail Partners and Dennis Allen of IBM Informix Warehouse Accelerator (IWA) defined store-level priorities related to customer service, POS and inventory optimization.
“Today’s web-enabled environment allows forward-thinking retailers to change the playing field,” said Morris. “These technologies allow customers to change the ways they think about the in-store experience. Retailers need to innovate continually to survive, and need to offer a seamless multichannel experience and achieve a more collaborative connection with their customer to extend their lifetime value.”
Retailers must pay close attention to their shoppers’ signals. “There’s a unique opportunity for customers to identify themselves while they’re still in the store, rather than at the point of sale,” explained Morris. “Store associates now can respond to that information and interact with shoppers in real time, similar to the experience Amazon provides.”
A Few Tweets From The Webinar
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Most consumers are online, don’t believe in company ads and rely on #socialmedia – Data is key! #SmarterRetail
Only 8% of retailers allow shoppers to utilize their smartphone to check themselves out in the store #SmarterRetail
#Multichannel integration offers customers the ability to shop when, where and how they want #SmarterRetail
Data is key, but so is the right analytical platform and the correct algorithmic approach #SmarterRetail
Retailers face unprecedented challenges in the new economy #SmarterRetail
Click here to access an on-demand version of the complete webinar and here to view the slide deck on Slideshare.
To read more insights from our recent webinar, click here.
